Build a Powerful USP and They will Beat a Path to Your Business!
The economy's tight. Business is tough. No better time to plant the seeds to move you ahead of the pack as the economy improves. Now's the time to identify what your product or service stands for, your unique promise to the marketplace - your Unique Selling Proposition (USP) - and be able to deliver it with clarity, passion and consistency. Do that and the market place will beat a path to your door! It's the foundation great businesses are built upon.
If You Are…
A start-up or young enterprise wanting to establish a long-term, profitable connection to your market…
Or you have a successful business that’s gotten stagnant, stale and stuck …
Or you’ve just gotten too comfortable with how you’ve always done things and are losing share to upstart, lean, mean competitors…
Then this workshop will kick you out of those comfort zones, shake up the way you think about your business, stimulate a new actionable game plan to market, position and promote your business so you can achieve accelerated growth and success in any economic climate.
Workshop leader, Mark Oman, Detours to Success!, will show you how to craft your company’s Unique Selling Proposition, the foundation for sustainable business growth and success even in the toughest economic times. You will see the value in developing an advertising campaign grounded in your USP. And how the story behind your USP can generate thousands of dollars worth of little or no-cost media coverage for you and your business.
Mark is a business entrepreneur, marketing consultant, national motivational speaker, best-selling author, and founder of Detours to Success! – Exploring Other Paths to Growing Your Business. His passion for taking detours comes out of his adventures in publishing, P.R., giftware marketing and sales, hotel liquidation, the motion picture business, the golf industry and motivational speaking. Mark’s clients have included: Farmer’s Insurance, Westin Hotels, Princess Cruises, National Association for Credit Management, Volkswagen of America, United Association of Equipment Leasing, California Lodging Industry Association etc. He has also created and produced special events for Hewlett-Packard, CIGNA, Meeting Professionals International etc. His belief in the power of a great Unique Selling Proposition has gotten Mark coverage for his books and businesses in such national print, radio and television as: New York Times, Wall Street Journal, USA Today, The Today Show, CNN, ABC Talk Radio, CBC Network, and
hundredsof regional print, radio and TV shows.
By the end of this workshop, you will have changed the way you think about your business—how it can be differentiated from the competition. You will explore the very core of your enterprise, and learn how to attract media who will want to tell your story and launch your business above and beyond the competition.
For more information about Mark Oman and Detours to Success! check out: www.DetourstoSuccess.com
Online registration is closed. Please call 831.648.5360 to place your reservation. Walk ins accepted.
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