The Chamber Roundtable as an open discussion forum held on the fourth Wednesday of each month at the Chamber, facilitated by Jim Whelan, an expert strategic planner with ProActive Corporation.

This month's topic: Pricing – What is your method of setting price?

For most small businesses, having the lowest price is not a good policy. It robs you of needed profit margin; customers may not care as much about price as you think; and large competitors can under-price you anyway. How important is price as a competitive factor? Do your customers really make their purchase decisions mostly on price?

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